Simple pricing for the kind of site you’re building.

Choose free when attribution is okay

The free plan removes the first barrier for a small business, family, creator, club, church, classroom, or team that needs a real site before it can justify more software spend. If the LuperIQ footer link and possible top banner are acceptable, start there and use the site long enough to see what people actually do.

Upgrade when presentation matters

A paid plan makes sense when the site carries your primary brand, booking path, customer portal, or sales process and you want reduced LuperIQ branding. The upgrade is not about unlocking a fake “real” version. It is about choosing a more polished public presentation, extra AI credits, and stronger support when the site is part of your growth engine.

Use pricing as a setup checkpoint

• Compare the free attribution tradeoff with how visible the site will be to customers.
• Check whether the site type needs bookings, messages, invoices, content, products, or member tools right away.
• Review Get Started, Modules, and AI Workflows before buying credits you may not need yet.

Think about who will see the site

If the site is mostly for early testing, family coordination, a private group, or a first draft of a business idea, the free version is often the right place to start. If the site is the main destination for ads, Google Business Profile traffic, booking requests, customer portal access, or sales calls, the paid branding choice may matter more because the public presentation carries more trust.

Separate software cost from AI cost

The site itself should stay understandable before credits enter the picture. AI credits are for work that spends generation resources: writing unique pages, creating image ideas, drafting SEO sections, or refreshing content. A good pricing decision asks whether you need the platform, the public branding change, the AI generation, or all three. That keeps owners from buying credits before the site type and setup facts are clear.

Use the plan as a growth signal

A free site can be a real launch path, but upgrading is usually a signal that the site is now part of daily operations. That might mean a pest control company is relying on bookings, a restaurant is sending visitors to menus and ordering, a shop is building repeat customers, or a community is inviting members. Choose the plan that matches how much responsibility the site is carrying right now.

Do not overbuy on day one

If you are unsure, start with the smallest plan that lets you launch honestly. Real visitor behavior will tell you whether the next need is branding, credits, support, or simply better setup content.